The Ram team brought an amazing new pickup truck the recent Detroit Auto Show which gave us a preview of what we would expect when the Super Bowl arrived. This new truck is built to be tough, capable, and one of the most impressive offered on the market and the team at Ram needed to find a way to express these qualities in a pair of commercials that aired during the biggest television event of the year. FCA found a way to make sure this truck was shown off the right way during two spots that were extremely different from each other.
FCA
Hellcat Fun Redefined in the Jeep Grand Cherokee Trackhawk
As FCA has worked on a regular basis to find a great way to have the ability to put the Hellcat engine under the hood of whatever version of their models they choose, the most recent vehicle to benefit from this impressive engine is the Jeep Grand Cherokee Trackhawk. This is a large SUV that can be perfect for a family to have the ride you want on the road, or the fun of an amazing ride out on the track when it’s time to have a drag race.
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Waymo Takes Over the Partnership
Recent announcements were made that Google was putting its vehicular self-driving technology research and development under a new company name and moving it to the Alphabet holding company. This new company is called Waymo and one of the first questions to come out of this transition was whether or not Waymo would continue with the partnership that had been created with FCA to create self-driving Chrysler Pacifica minivans for the future. The answer is in and it’s a positive one with Waymo creating the minivans that will drive themselves and will be put on the roads by the end of 2017.