The Ram team brought an amazing new pickup truck the recent Detroit Auto Show which gave us a preview of what we would expect when the Super Bowl arrived. This new truck is built to be tough, capable, and one of the most impressive offered on the market and the team at Ram needed to find a way to express these qualities in a pair of commercials that aired during the biggest television event of the year. FCA found a way to make sure this truck was shown off the right way during two spots that were extremely different from each other.
