Why are So Many Car Companies at the Consumer Electronics Show?

01.09.16 - Faraday Future FFZERO1

Kicking off the new year this year was the Consumer Electronics Show in Las Vegas.  You might expect to find a wide array of gadgetry at this show as different companies and inventors bring their latest electronic creations to the show to display and demonstrate but what you might not expect most of the time is finding a plethora of automobile manufacturers there.  What is going on, why do we see so many automakers showing up at this type of show?  You would think the fact that there are auto shows they would have enough of their own, but there are at least five great reasons to be at CES.

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