Car companies want to attract as much of a diverse audience as possible and knowing that a certain age group prefers a specific vehicle makes it less attractive to others when it becomes known as a car that will only work in a certain age group. Brands such as Buick, Cadillac, GMC, and Lincoln have been known to attract older buyers even though these companies have built models in recent years to gain a larger audience and attract a much different crowd. Strangely enough this can sometimes happen with a car that looks like it could have or should have been attractive to a younger crowd.
10 Insane Roads Around the World: A Thrill Seeker’s Delight
Ever since we figured out how to carve a road through or around a mountain we have tried to create the best ways to get to the other side of something in order to enjoy what is out there. Spurned by discovery and a desire to find something new, better, more interesting or just different the desire to reach a new destination by carving a path has been part of the makeup of human beings since the dawn of man. Driving on roads that are made for safety can be a dangerous task each day, but I offer you ten of the most dangerous roads in the world that are meant to test your driving abilities and provide you some thrills.
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A Car that Just Might Get Better with Age
When you think of cars that appreciate in value they typically are cars that started out as ultra-expensive or they were so rare to see and find that that willing to buy one paid much more than the sticker price that was presented at the time the car was built. The BMW 1M Coupe was one such car. With only 740 units sold in North America because this car came with a very high price tag but came in such fanfare that it had to go up in price after only three years as those who missed out the first time started buying them for more the second time around.
Lexus Creates Hoverboard
When one thinks of a hoverboard, you might automatically think of the Back To The Future Trilogy when young Marty McFly rides the hoverboard through town. For us 80’s kids, we really didn’t think that it would come to pass as it seemed a little too out of this world. As it turns out, fiction has become reality. Lexus has announced that they have created an actual hoverboard. They unveiled the hoverboard back in June of this year.
Competition, Even Within a Company is a Good Thing
The new Mazda MX-5 Miata has already been revealed as the next generation of the already loved roadster which includes a possibility of a turbocharged model that may be unveiled later in the generation. The new Miata is expected to be around for at least ten years, giving it a great time in service. Announcements were originally made that the engine would not be upgraded and the driving feeling of a Miata was the place attention would continue to be. At 155 horsepower that does seem to be a slight problem until you drive one, but Mazda may be ready to change its tune.
The 2015 Ford F-150 Lariat SuperCab is Still One Tough Truck
The slogan has been for many years that the Ford trucks are “built Ford tough” and with a steel construction and the fact the Fords were taking on the road and the worksites and performing perfectly there was never any doubt about the toughness of these trucks. The new models of the Ford trucks have changed from the steel construction to aluminum which begged the question of whether or not these new trucks would be just as Ford tough as the older ones that were built out of the most trusted tough metal ever used.
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Drivers Who Buy a Vehicle for Latest In-Vehicle Technology Consume a Variety of Media at High Rates
WESTLAKE VILLAGE, Calif., July 30, 2015 /PRNewswire/ — Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the J.D. Power 2015 U.S. Automotive Media and Marketing ReportSM—Summer edition.
Camaro Upgrades for 2016
The Camaro keeps showing us a few different new features each month for us to keep interest and know it is coming soon. As one of the most anticipated and lauded offerings for the next model year Chevrolet doesn’t have to worry about the Camaro gaining the attention it deserves. With the new power folding roof the convertible version has joined the ranks of higher end sports cars with the technology to impress and amazing anyone looking at or riding in this awesome sports car with you as you push the V8 monster to new strength toward the next great destination you have in mind.
2016 Lincoln MKZ: The Softer Side of Luxury
Because so many luxury models are working to appeal to the more exciting drive and offer dynamic handling, outstanding power and a large menu full of impressive features, it’s hard to find a luxury car that is still built for the Sunday drive. Lincoln saw the need to keep a segment of cars that can be for this particular use. The MKZ is built on the same platform as the Ford Fusion. This takes the platform and makes two cars that are both great for the purposes they are built for. When it comes to the MKZ, its more laid back and softer on the ride in order to be a smooth player in the luxury sedan segment.
Why the Automotive Industry Needs to Embrace Business Intelligence… Carefully
From a consumer perspective, we don’t always look favorably on the concept of big data even if it’s something that we don’t fully comprehend. The idea that companies are using information gathered about us to determine how best to market and sell to us is borderline offensive, especially in a world where new revelations continue to come to light about the end of privacy as we have known it.
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