When you take a look at a used Mazda6, you see a luxury midsize sedan with sharp lines, a sophisticated demeanor, and an exterior meant to be seen. When you look at a used Mazda6’s price tag, you see an economically-priced car that can fit into almost anyone’s budget.
Can a used Mazda6 be both a luxury car AND an affordable car?
Here’s what you need to know:
What Makes Mazda a Luxury Brand?
Most automakers have a few cars in their lineup that are a little more upscale. Even some of the more mundane vehicle options have a higher-level trim that offers supreme comfort and high-performance options.
A true luxury brand tends to be more consistent. That means all of the cars in its lineup offer refinement and luxury at every trim level. Mazda is one of those brands that isn’t exactly easy to place.
Mazda doesn’t necessarily call itself a luxury brand. It also doesn’t stick to the unvaried messaging used by value-based options like Toyota, Kia, or Hyundai. These dull brands offer incredible cars but often push the fact that drivers will get more for less.
Mazda uses sophisticated language for its entire lineup. All of the Mazda6 model levels contain words like “Grand,” “Reserve,” and “Signature.” Mazda also doesn’t have a separate luxury edition, which means it puts everything into its regular lineup.
Sure, Mazda may not be able to compete with a high-performance BMW model, but its lineup is a step above the competition. Mazda focuses on fuel-efficient and peppy engines, high-quality materials, and advanced tech options that help bring this brand into the luxury spotlight.
Ultimately, Mazda is a true outlier. Maybe it doesn’t belong in the same luxury category as brands like Genesis, BWM, and Lexus, but it definitely doesn’t belong in the value-based category. Maybe Mazda would be better labeled a “premium,” “exclusive,” or “upmarket” brand.
is Mazda Really That Affordable?
If you consider Mazda as an upscale model, then you’ll see that you get plenty of premium features at a tremendous price. Value-based brands don’t offer the same level of sophistication, while true luxury brands cost exponentially more.
A used Mazda6, for example, comes with a whole host of standard driver-assist equipment. You get things like automatic emergency braking, blind-spot monitoring, adaptive cruise control, and more at every model level.
You can also find models that have features like premium Bose audio systems, leather upholstery, heated/ventilated front seats, built-in navigation, and more. All of these features come at a price that is more akin to a value brand but definitely gives off a luxury impression.
It’s Up To You
Ultimately, the choice of whether to call a Mazda6 an affordable luxury brand or an upper-class premium brand is up to you. What really matters is that this sedan can meet all of your daily needs while making you look like royalty. Why spend more on a true luxury sedan when a used Mazda6 gets the job done for less?
Stop by your local Mazda dealer to see how well this sedan fits your needs.
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