Choice of communication channels belong to the customer. And some customers are reticent to contact dealers by phone or email and are not quite ready to visit a dealership. They feel they will either be pressured to give out their information or they will be inundated with email replies and phone calls. That’s where the anonymity of chat can open doors.
Chat makes customers feel in control. It’s no secret that what dealers consider best practice with email leads – persistence and aggressive attempts to contact customers – has made many customers shy away from submitting a lead from a dealer’s website.
Chat appears to be more subtle. Done right, dealers can either set up an appointment immediately or get the customers information for further communication. However many dealers don’t have the ability to have dedicated staff available 24 hours per day for the instant responses required by chat.
That’s where companies such as CarChat24 enter the picture. With dedicated professionals available all hours of the day, they are able to perform this task on behalf of dealers. Through rigorous testing, they know what scripts and actions provide the best conversion. They get customers from the website to the dealership door ready to buy.
Today’s forward-thinking dealers operate with transparency and in the interest of their customers. They know that the customer is in control of how and when they wish to make initial contact with a dealership. Most importantly, they offer the customer every opportunity to do so.
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