When a manufacturer creates a product the margins that are experienced are important. The margin is where all the bills get paid, the people get paid and the profits come from. In order to ensure the feasibility of this with products, studies are conducted to come up with the cost of production along with the price that item needs to be offered for sale. In order to lower a selling price or create higher margins for the items being produced, a manufacturer has to find a way to lower the cost of production.
Several months ago Tesla unveiled the Summon feature for some of their vehicles and it seems this feature is about to be taken even farther. The Summon feature is one in which an owner can use a remote key fob and have the vehicle open the garage door, move itself into the driveway and be turned on with the climate controls running to give the owner the ability to enjoy heading out the front door to a warmed up or cooled down vehicle. This feature is so unique that another company is working to bring this along with other technologies to the Nashville area.
Recently Tesla CEO Elon Musk teased that a new update would be offered on October 17th and true to his word he has announced what this new item is. Those who have been waiting for the next part of the Model 3 to be shown are unfortunately disappointed, but they can’t be too upset considering this announcement gave us the information that will help keep Tesla at the head of the table when it comes to the integration of autonomous software for the future. The new is that ever car that will be built now and in the future will have the equipment necessary to offer fully autonomous driving.
We talk about the EV’s becoming the future of the automotive world and we even see where some of the new models have reasonable driving range, but for 2015 the total sales of EV cars was less than one percent of the market. There are now 25 plug in models that you can choose from but most consumers are not ready to make the change from gasoline to electric propulsion for one simple reason; driving range. Most of these electric cars off driving ranges that wouldn’t even fill a full day of commuting, which then means we need to have either a backup gasoline engine for further driving or we need to have a way to charge the batteries quickly.
The entire automotive industry seems to have it out for Elon Musk and his team at Tesla Motors. Whether it’s because they blatantly ignored tradition in every way or because they showed up the rest of the world with their luxury performance cars that are powered only by the batter cells in the floorboard is hard to say, but the fact is many automakers have bulls-eyes on Tesla and are more than happy to produce what we would call a Tesla killer, especially if it offers a longer range than the Tesla models. With word of what Aston Martin is working on I wonder if they have the next Tesla killer coming.