Drivers Who Buy a Vehicle for Latest In-Vehicle Technology Consume a Variety of Media at High Rates

Car Shopping Technology

WESTLAKE VILLAGE, Calif., July 30, 2015 /PRNewswire/ — Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the J.D. Power 2015 U.S. Automotive Media and Marketing ReportSM—Summer edition.

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