A Roadster for the Older Generations

Honda S660

Car companies want to attract as much of a diverse audience as possible and knowing that a certain age group prefers a specific vehicle makes it less attractive to others when it becomes known as a car that will only work in a certain age group.  Brands such as Buick, Cadillac, GMC, and Lincoln have been known to attract older buyers even though these companies have built models in recent years to gain a larger audience and attract a much different crowd.  Strangely enough this can sometimes happen with a car that looks like it could have or should have been attractive to a younger crowd.

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