Drivers Who Buy a Vehicle for Latest In-Vehicle Technology Consume a Variety of Media at High Rates

Car Shopping Technology

WESTLAKE VILLAGE, Calif., July 30, 2015 /PRNewswire/ — Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the J.D. Power 2015 U.S. Automotive Media and Marketing ReportSM—Summer edition.

Read moreDrivers Who Buy a Vehicle for Latest In-Vehicle Technology Consume a Variety of Media at High Rates

Camaro Upgrades for 2016

2016 Chevrolet Camaro Upgrades

The Camaro keeps showing us a few different new features each month for us to keep interest and know it is coming soon.  As one of the most anticipated and lauded offerings for the next model year Chevrolet doesn’t have to worry about the Camaro gaining the attention it deserves.  With the new power folding roof the convertible version has joined the ranks of higher end sports cars with the technology to impress and amazing anyone looking at or riding in this awesome sports car with you as you push the V8 monster to new strength toward the next great destination you have in mind.

Read moreCamaro Upgrades for 2016

2016 Lincoln MKZ: The Softer Side of Luxury

2016 Lincoln MKZ

Because so many luxury models are working to appeal to the more exciting drive and offer dynamic handling, outstanding power and a large menu full of impressive features, it’s hard to find a luxury car that is still built for the Sunday drive.  Lincoln saw the need to keep a segment of cars that can be for this particular use.  The MKZ is built on the same platform as the Ford Fusion.  This takes the platform and makes two cars that are both great for the purposes they are built for.  When it comes to the MKZ, its more laid back and softer on the ride in order to be a smooth player in the luxury sedan segment.

Read more2016 Lincoln MKZ: The Softer Side of Luxury

Why the Automotive Industry Needs to Embrace Business Intelligence… Carefully

Dealer Intelligence

From a consumer perspective, we don’t always look favorably on the concept of big data even if it’s something that we don’t fully comprehend. The idea that companies are using information gathered about us to determine how best to market and sell to us is borderline offensive, especially in a world where new revelations continue to come to light about the end of privacy as we have known it.

Read moreWhy the Automotive Industry Needs to Embrace Business Intelligence… Carefully

2016 Ford Mustang: Year Two; Better than Ever

2016 Ford Mustang

The “Sophomore Slump” which is used in sports to describe a reduction in production that takes place during an athlete’s second year in their sport certainly does not apply to the Mustang.  Coming in with more vigor and pep than ever this second year run of this generation of the Mustang brings us a pony car that is fully ready to take on all competitors across the field.  If you want a sports car that is great on gas but still gives you some oomph, the Mustang is the right choice with the turbocharged four-cylinder engine.  Of course there is still the ever power hungry Shelby GT350 and GT350R that are great race inspired sports cars, ready to knock of the competition one by one.

Read more2016 Ford Mustang: Year Two; Better than Ever

Is Diesel Heading Out the Door?

Diesel

Diesel was never the preferred fuel for us here in America; it has always been in Europe for some odd reason.  The oil crisis of the 1970s which saw gas prices skyrocket caused us to panic a bit and turn to diesel in order to fulfill our fuel needs, but once the gas prices were back in line we quickly came back around, why, because we love our gasoline.  The sound and smell of a diesel engine was always a turn off and even though the sound has gotten better over the years, the smell is still apparent when you are near a diesel vehicle.

Read moreIs Diesel Heading Out the Door?

Why Vehicle Landing Pages Work for Car Dealers

Landing Pages

Over the years, there have been so many debates about whether or not car dealers should use landing pages or send visitors directly into inventory listings through their various advertising venues. It’s the type of debate that could go on indefinitely since very few companies have the amount of data required to offer a definitive answer and they’re not talking about it. Well, most of them are not.

Read moreWhy Vehicle Landing Pages Work for Car Dealers

The Impressive New Impreza

2016 Impreza

The Impreza has enjoyed a long and storied history of being one of the most active and attractive cars especially for tuner lovers.  This car has stood out among its classmates as one of the few hatchbacks with standard all-wheel drive, which is actually found on every trim level of this awesome little car.  This singular difference has been enough for many to make the choice to purchase the Impreza over other vehicle models, but is no longer the only reason to purchase the Impreza.

Read moreThe Impressive New Impreza

What Do You Get…

Seinfeld Colbert

…when you put a pair of comedians in a 1964 Morgan what exactly are you going to get.  If you are a fan of Jerry Seinfeld’s new online video series “Comedians in Cars Getting Coffee” you can easily find out as Jerry picks up Stephen Colbert in this classic automobile.  Colbert has been named as the successor to David Letterman for “The Late Show” and offers a completely different look and wit than what Letterman brought to the show for so many years, night after night.  So what makes this a comedic scene, other than the two experts, let’s see?

Read moreWhat Do You Get…

Toyota Camry: Most American Made Car

2015 Toyota Camry American Made

Every year Cars.com puts out a report on which cars are the most “American” made vehicles in the US. Previously, the Ford-F150 held the title of Most American Vehicle, but this year there is an upset. The Toyota Camry claimed title to that name this year. The website puts out an annual American-Made index, which considers the percentage of domestic parts in a vehicle, final assembly place, and overall sales.

Read moreToyota Camry: Most American Made Car