
The 2015 Ford F-150 Lariat SuperCab is Still One Tough Truck
The slogan has been for many years that the Ford trucks are “built Ford tough” and with a steel construction and the fact the Fords were taking on the road and the worksites and performing perfectly there was never any doubt about the toughness of these trucks. The new models of the Ford trucks have…
Read MoreDrivers Who Buy a Vehicle for Latest In-Vehicle Technology Consume a Variety of Media at High Rates
WESTLAKE VILLAGE, Calif., July 30, 2015 /PRNewswire/ — Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the J.D. Power 2015 U.S. Automotive Media and Marketing ReportSM—Summer edition.
Read MoreCamaro Upgrades for 2016
The Camaro keeps showing us a few different new features each month for us to keep interest and know it is coming soon. As one of the most anticipated and lauded offerings for the next model year Chevrolet doesn’t have to worry about the Camaro gaining the attention it deserves. With the new power folding…
Read More2016 Lincoln MKZ: The Softer Side of Luxury
Because so many luxury models are working to appeal to the more exciting drive and offer dynamic handling, outstanding power and a large menu full of impressive features, it’s hard to find a luxury car that is still built for the Sunday drive. Lincoln saw the need to keep a segment of cars that can…
Read MoreWhy the Automotive Industry Needs to Embrace Business Intelligence… Carefully
From a consumer perspective, we don’t always look favorably on the concept of big data even if it’s something that we don’t fully comprehend. The idea that companies are using information gathered about us to determine how best to market and sell to us is borderline offensive, especially in a world where new revelations continue…
Read More2016 Ford Mustang: Year Two; Better than Ever
The “Sophomore Slump” which is used in sports to describe a reduction in production that takes place during an athlete’s second year in their sport certainly does not apply to the Mustang. Coming in with more vigor and pep than ever this second year run of this generation of the Mustang brings us a pony…
Read MoreIs Diesel Heading Out the Door?
Diesel was never the preferred fuel for us here in America; it has always been in Europe for some odd reason. The oil crisis of the 1970s which saw gas prices skyrocket caused us to panic a bit and turn to diesel in order to fulfill our fuel needs, but once the gas prices were…
Read MoreWhy Vehicle Landing Pages Work for Car Dealers
Over the years, there have been so many debates about whether or not car dealers should use landing pages or send visitors directly into inventory listings through their various advertising venues. It’s the type of debate that could go on indefinitely since very few companies have the amount of data required to offer a definitive answer…
Read MoreThe Impressive New Impreza
The Impreza has enjoyed a long and storied history of being one of the most active and attractive cars especially for tuner lovers. This car has stood out among its classmates as one of the few hatchbacks with standard all-wheel drive, which is actually found on every trim level of this awesome little car. This…
Read MoreWhat Do You Get…
…when you put a pair of comedians in a 1964 Morgan what exactly are you going to get. If you are a fan of Jerry Seinfeld’s new online video series “Comedians in Cars Getting Coffee” you can easily find out as Jerry picks up Stephen Colbert in this classic automobile. Colbert has been named as…
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